Agencies comprise about 60% of Kenshoo's business, up from about 50% in the prior year. Ariel Rosenstein, director of product marketing at Kenshoo, says the company, which supports pay per … Read the whole story
According to MAGNAGLOBAL, a division of IPG's Mediabrands, global online advertising will rise by 12.4% in constant currency terms during 2010, to $61.0 billion … Read the whole story
The theme of the Business Marketing Association conference I talked about in last week's column was "Engage." At the conference, the word engagement was … Read the whole story
Mobile search has long been considered a can't-miss proposition because search is a natural fit with on-the-go users looking for information. But a new … Read the whole story
In the display world, Google has fared pretty well of late. YouTube will turn a profit this year. And the Google Content Network enjoys … Read the whole story
If Norm Levy has his way, marketers will start sending shout-outs right out loud to Facebook Fans and Twitter followers. Rather than a 140-character … Read the whole story
Tech company eXelate Media will unveil Wednesday tools that let publishers build a private data marketplace where advertisers can purchase audience segments directly from … Read the whole story
Magnetic plans to announce Wednesday it has secured a $4 million Series A round of funding led by Charles River Ventures, Ron Conway, and … Read the whole story