Why Google Acquired NFC Tech Company Zetawire by Laurie Sullivan

Here we go again. Little known Toronto-based Zetawire got scooped up by Google in August, according to 451 Group Analyst Ben Kolada. The Canadian startup designs near field communications (NFC) technology. While it's a small deal, don't think of this one as another day, another acquisition-at least for Google. It's not a technology that Google acquired to hide in the background, only to dissolve or make disappear one year later. It launched its first NFC marketing service earlier this month. ...Read the whole story

  • Internet And TV, Equal Time For U.S. Households by Laurie Sullivan

    A Forrester study released Monday confirms what marketers thought: Americans spend as much time online as they do watching television. The average U.S. household watches 13 hours weekly of traditional broadcast TV -- equal to the amount of hours spent online, according to the report. Titled "Understanding The Changing Needs Of The US Online Consumer 2010," the report bases the findings on Forrester's survey of more than 30,000 consumers. ...Read the whole story

  • Daily Deal Site DealOn Set To Automate Ad Network Role by Laurie Sullivan

    Automation and self-service technology will turn co-op coupon services into Google AdWords for daily deal sites. DealOn, a group-buying Web site and deal distribution network, has spent the past year building a platform called OfferEx designed to connect media sites with companies that want to offer deals and discounts to consumers. Rich Razgaitis, DealOn.com CEO, told MediaPost Monday the co-branded white-label platform will do for daily deals what DoubleClick did for publishers. ...Read the whole story