Google searches provide information for about 145 million brand conversations daily. That's according to a word-of-mouth study from the Keller Fay Group, which pegs the number of conversations about brands … Read the whole story
Bant Breen, the digital wunderkind who brought the agency holding company a lucrative stake in then-fledgling social network Facebook, is out of IPG. Breen, … Read the whole story
In the 25 years I've lived here, I've never had to say this -- indeed, I never believed I would ever say this -- … Read the whole story
We, as marketers, may be unknowingly reinforcing social as a PPC channel, while the greater opportunity lies in participation and content publishing strategies. But … Read the whole story
Groupon remains the most popular daily deal site among subscribers, supporting twice the number compared with its closest competitor, Living Social, and more than … Read the whole story