• Google Brings Hot European Effort To U.S.

    Hot off a successful campaign in the UK and Germany, Google is bringing an elegant print, outdoor and digital campaign to the U.S. that positions the company as an ally when it comes to protecting one's privacy and personal information. ...Read the whole story

  • Forget Advertising, Do Market Research

    Market research, it turns out, isn't only a means of fine-tuning your advertising, branding, and packaging, it also boosts consideration of your brand among consumers who participate in the research. ...Read the whole story

Internet Leads Newspapers As Source For Local Eating and Business Information

Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, including restaurants and bars. Word of mouth, particularly among non-internet users, is also an important source of information about local businesses. People who seek out information and news about local businesses and restaurants are a diverse and somewhat upscale group. As distinct populations, they are more likely to live in households earning $75,000 or more, and have college educations. In addition, the 55% of adults who get information about restaurants, bars, ...More

  • Is Google Making Search Results Better By Playing Copywriter?

    In an effort to make tasks "easier" for us, software companies have been adding features to make even the smallest tasks "simple." Some of these changes, I believe, are misguided and often lead to user frustration -- or perhaps it's just me? Google is doing the same thing. For some time now, webmasters and SEOs alike have complained that Google actually has been editing the title link that appears in search results, not always using the title tag of the ranked page. ...More