Trying to convince a brand to spend millions -- even thousands -- to build a campaign with an emerging technology isn't always an easy sell. Traditional marketers may not understand the benefits behind using virtual reality, or short-wave radio frequencies to serve up ads on a smartphone running the Android operating system (OS) Ice Cream Sandwich. At first glance, it might not be apparent why Apple would want to purchase a semiconductor manufacturer, or Google a smartphone maker. ...Read the whole story
Google began releasing an update for YouTube on Google TV Sunday. The rollout should take several days to complete. The new features are strongly focused on making it easier for viewers to navigate channels to find video content. ...Read the whole story
In another victory for blinkx, the video search company, has won the right to power AOL's video hub. "This is certainly one of our more significant distribution deals -- up there with Ask.com," said Suranga Chandratillake, blinkx founder and CEO. ...Read the whole story
Google is accelerating its focus on building out YouTube channels for the Hispanic market through partnerships with independent and traditional media companies. The consumer segments range from retail to automotive to consumer products to technology. ...Read the whole story
As we all know, Google has been a publicly traded company for many years now. So it faces the rather daunting challenge of consistently showing value and growth to its investors. But Google also has a big problem, with several contributing factors: How can it maintain its superstar stock status, or even just survive long-term? ...More