Marketers will spend nearly $33.8 billion in 2012 for search engine marketing -- up from approximately $29.7 billion, according to a study from GroupM released Monday. ...Read the whole story
Marketers spent 16% more on search budgets in Q1 in the U.S. and 3% in the U.K. compared with the year-ago quarter, according to a report published Monday. The Adobe Systems Global Digital Advertising Q1 2012 Update reveals that ROI for campaigns in the United States rose 11% in the quarter compared with a year ago. Finance and automotive demonstrated the most increases, while the retail sector fell 5%. ...Read the whole story
The Verge reports that Google's own co-branded tablet may be imminent, with a rollout to consumers as early as July. The Android-powered 7-inch device appears to be aimed as much at the Amazon Kindle Fire as at the iPad ...Read the whole story