Wednesday, April 11, 2012
  • Marketers Increase Search Budgets, Mobile Gets Uptick

    Marketers spent 16% more on search budgets in Q1 in the U.S. and 3% in the U.K. compared with the year-ago quarter, according to a report published Monday. The Adobe Systems Global Digital Advertising Q1 2012 Update reveals that ROI for campaigns in the United States rose 11% in the quarter compared with a year ago. Finance and automotive demonstrated the most increases, while the retail sector fell 5%. ...Read the whole story

    Around The Net

    • YouTube's Hurley And Chen To Launch New CompanyFusuble

      Zeen, a new project from YouTube co-founders Chad Hurley and Steve Chen, will let anyone create a digital magazine when the site launches. It's the latest project from the duo, who believe that a Web site is the basic tool every startup needs to get off the ground. The Web page already connects to a Facebook and Twitter account, but today both have few friends and followers. ...Read the whole story

    • How To Optimize YouTube CampaignsKISSmetrics

      Optimizing video metadata, descriptive playlists, helpful annotations, and consistent branding are four tips that Brian Honigman shares. He goes into detail on each, and provides screen shots and examples on how to use each. For instance, Honigman tells us Zappos includes a URL at the very beginning of their description of this video, which for the company works well. He explains why it's important to include a relevant URL to either a specific page or the home page of the company's Web site. ...Read the whole story

    • How To Avoid Paid-Search Campaign FailuresPPC Hero

      Marketers don't set out to fail at paid-search campaigns, but Jeff Allen gives us four scenarios that sometimes get overlooked. Over-optimizing or continually pulling levers inside paid-search account bids, ads and keywords to change campaigns can become one sure way. Resist the temptation, he writes -- and he tells us how marketers can think about tweaking accounts rather than jumping into changes. ...Read the whole story

    • Charts That Work Best For Paid-Search Analysis Search Engine Watch

      Having tools to visualize data is an important part of paid-search marketing. Melissa Mackey tells us how to develop charts with both x and y axes, decide which chart style to use for specific campaigns, and determine the numerical value to use to begin the chart. Each chart can tell a different story, provide insights, and help secure budgets for future projects. She tells us the importance of taking the time to craft an informative chart by using the correct visualization tools and data, and then combine them with solid analysis. ...Read the whole story

    • What Search Marketers Need To Know About Display TargetingRimm-Kaufman Group

      Ah -- don't you just love it? Search for a product on an engine. Click on the link and through to the online store, and then hop on to a publisher's site without making a purchase, only to get bombarded with ads about the product you left behind. Marketers have heard it before: Search marketing campaigns should not live in a silo. So Michelle Ulizio serves up tips on display advertising targeting options, such as site and search retargeting, as well as how to purchase third-party data. She also explains how to combine buying a block of impressions on a ... ...Read the whole story

    • Google Wins Popularity ContestCNN

      Google is more popular than Apple or Facebook, according to a recent ABC News/Washington Post poll. Despite continued privacy concerns, only 9% of poll respondents held an unfavorable view of Google, while 10% had no opinion. Apple came in close behind with 74% favorable rating, but 13% held a negative view. ...Read the whole story

    • Search Engine For TrademarksThe New York Times

      Thinking about starting a business? Jessica Bruder profiles a search engine -- Trademarkia -- that helps business owners find a name among the more than six million that exist today in America. The site went live in 2009, but Bruder tells us about the company's challenges, and that it still spends about $1 million yearly on paid-search advertising.    ...Read the whole story

    • And Now, Google Goggles Parodies Gizmodo