Ophir Tanz, founder at GumGum, thinks his company's in-image video advertising platform can monetize photos on Pinterest Pinboards. Through agreements with publishers such as U.S. News and World Report, Orbitz travel site Away.com, and Daily News, GumGum can serve up expandable video ads in still photos on the sites. He believes the image recognition and targeting technology can do the same for Pinterest. ...Read the whole story
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search
Marketers Increase Search Budgets, Mobile Gets Uptick
Marketers spent 16% more on search budgets in Q1 in the U.S. and 3% in the U.K. compared with the year-ago quarter, according to a report published Monday. The Adobe Systems Global Digital Advertising Q1 2012 Update reveals that ROI for campaigns in the United States rose 11% in the quarter compared with a year ago. Finance and automotive demonstrated the most increases, while the retail sector fell 5%. ...Read the whole story
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