SearchBlog
by Laurie Sullivan, Staff Writer
Search marketers have rushed into social marketing, applying search metrics to measure success, but execs at Omnicom Media's Resolution Media and Kenshoo believe that doesn't work. Social behaves
differently than … Read the whole story
by Laurie Sullivan
Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital … Read the whole story
by Laurie Sullivan
LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 … Read the whole story
by Laurie Sullivan
Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, … Read the whole story
-
by Ross Fadner
Several high-profile brands including Virgin Media, BT and O2 have inadvertently bought advertising placed in front of neo-Nazi content on Google's video-sharing site YouTube. Read the whole story
COMMENTARY
by Rob Garner
The subject of analytics and measurement is one of the most critical areas to your ongoing strategy and tactical development. By acting in a … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A recent series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird explored some of the … Read the whole story