Lack Of Innovation Points To Signs Of Slowing Online Ad Growth by Laurie Sullivan

Marketers have made improvements in attribution modeling to determine how online video, search, social, display ads, mobile and other media contribute to sales or the awareness of a brand. A lack in continuous innovations could have platform providers, search engines, publishers and social sites fighting for ad dollars. Not to bring those offline ad dollars online, but among online media, publisher sites, and social networks. ...Read the whole story

Three Myths About Customer Love by Gord Hotchkiss

Today, I want to talk about the last of the three posts by Harvard Business Review bloggers, Karen Freeman, Patrick Spenner and Anna Bird I have been surveying: "Three Myths about What Customers Want." Specifically, I want to look at this post's implications for online marketing. ...More