Marketers have made improvements in attribution modeling to determine how online video, search, social, display ads, mobile and other media contribute to sales or the awareness of a brand. A … Read the whole story
Today, I want to talk about the last of the three posts by Harvard Business Review bloggers, Karen Freeman, Patrick Spenner and Anna Bird … Read the whole story
The site, which crawls the web for product listings on other sites aggregates from a very long-tail of some 500,000 online stores in North … Read the whole story
Google has been sued for allegedly copying portions of its video chat platform from the company Be In, which offers its own video chat … Read the whole story
With more and more free analytics and sharing tools available from publishers, the number of tracking elements per page grows as well. What started … Read the whole story
Google knows just a wee bit about display ads and a wee bit about video ads. But how do the two mediums play together? Read the whole story