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• Google Agrees To $22.5 Mil Fine For Tracking Safari Users by Wendy Davis

  Google has agreed to a record $22.5 million fine to settle charges that it circumvented the privacy settings of Safari users. "The record setting penalty in this matter sends a clear message to all companies under an FTC privacy order," FTC Chairman Jon Leibowitz said. ...Read the whole story

• Faster Internet Speeds Boost Content Consumption, Engagement by Gavin O'Malley

  Faster Internet speeds have contributed greatly to a rapid rise in domestic online content consumption and engagement levels. Unfortunately, the United States still ranks 14th in the world, according to the latest data from content delivery network Akamai. Akamai attributes much of the growth in peak speeds to an explosion in "high broadband" connections. ...Read the whole story

• search Compete Maps Organic Search Behavior To Clicks by Laurie Sullivan

  Marketers have had little visibility into search engine results pages, such as what company appears first in the list for a specific keyword, which has made the ability to analyze consumer behavior between the search and the click virtually nonexistent. New research from Kantar Media's Compete provides insight. ...Read the whole story

• Brands Need Integrated Campaigns To Reach Connected Consumers by Laurie Sullivan

  The Marketer's Guide to Multichannel Campaign Management suggests brands must move away from running campaigns individually and toward the integration of many campaigns, such as email, social, search, voice, and video. ...Read the whole story

Internet Vs. Retailer: Round 12 by George Simpson

At least once a day I face in the direction of the last known location of a Crazy Eddie store and bow my head to thank what gods there be that I am not in retailing. ...More

• The Gold, Silver, And Bronze Of Brand-Building Through Search by Ryan DeShazer

  True story. The first time I ever presented any of my thinking in a public venue was at Google's Headquarters in Mountain View, Calif. It was a panel discussion on the "Brand Lift of Search," and the audience was comprised of senior marketing teams from Fortune-class B2B corporations. As if that weren't intimidating enough for a first-timer, I had to speak right after Bill Barnes from Enquiro who was there presenting data that his firm uncovered on the brand impact of search. A study that had been commissioned by Google! I was in over my head. Fortunately, I survived. ...More