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• search Marin Supports Trend Toward Keyword 'Searchendising' by Laurie Sullivan

  Advertising on Google and Bing for retailers has become similar to merchandising. Create a paid-search ad that drops the consumer directly on a product-specific page, but give brands the option to merchandise through search. This prompted Marin Software to create a "searchendising" strategy, partnering with Mercent to deliver the goods. ...Read the whole story

• Somo's Sleight: Mobile Is Bigger Than Just M-Commerce - It's Affecting The Whole Customer Journey by Joe Mandese

  LONDON - The retail implications of mobile media go far beyond so-called "m-commerce" -- the instant conversion of a retail purchase via a mobile device -- but likely have even greater long-term effects for consumers and marketers alike, a top strategist at London-based mobile agency Somo Global said this morning during a presentation at OMMA Mobile Europe. ...Read the whole story

• Radionomy Brings DIY Ad-Monetized Internet Radio To U.S. Market by Laurie Sullivan

  The Internet might eventually kill traditional broadcast radio, but marketers at neighborhood stores, as well as large companies like Nike and Lexus, now have tools to create a branded-Internet radio station, augment with topic-specific interviews, and subsidize airtime with jingles and four minutes of ads through Radionomy. ...Read the whole story

• Consumers Distrust Advertising: Trad Media Fares Better Than Digital by Wayne Friedman

  When it comes to not trusting advertising, text ads of mobile phones and online banners fare poorly. Traditional media -- TV, magazines and radios -- do better, but the numbers are still high. The most trusting results are drawn from opinions and recommendations from "people I know." ...Read the whole story

Three Things Facebook Needs To Nail With Search by Ryan DeShazer

Mark Zuckerberg took the stage last week at Techcrunch Disrupt to discuss all things Facebook, including the inevitability of a true Facebook search engine. It was the piece of information that most technology writers gravitated towards; even the stock price took notice (Facebook shares rose more than $2 per following the Zuckerberg interview). Why is the promise of a Facebook search engine so exciting to users and shareholders alike? ...More

• Bing It On

  Microsoft's Bing is finally ready to shake off its inferiority complex by taking on the mighty Google in a head to head, "blind" taste challenge. ...More

• Chrome Gets Do-Not-Track Setting, But Industry Still Struggles With Concept by Wendy Davis

  Google has confirmed that it will soon join Mozilla, Microsoft and Apple in adding a do-not-track setting to its browser, Chrome. With the move, Google is fulfilling a promise it made in February to start offering a browser-based do-not-track setting. Despite the news, the browser-based approach to do-not-track seems to have lost momentum from earlier in the year, when everyone from the Federal Trade Commission to the online ad group Digital Advertising Alliance went on record as supporting the concept. ...More

• Preference Center Or Subscription Center by David Baker

  We tend to use the terms preference center and subscription center synonymously, yet in most cases they offer very different values to the consumer and the business. The belief is that the consumer understands enough about the brand they are engaging with that they will self-select options of communications, including cadence, type of communication and even communication channel. The belief is that the consumer will update this information somewhat regularly so it doesn't get outdated. I've always been a bit of a skeptic when it comes to the value of preference centers, but some of the social media polls and ...More