Wednesday, September 19, 2012
  • Adobe Creates IPad Publishing App Tool

    Adobe will attempt to capture more of the publishing market by appealing to small companies and individuals creating content in apps for iPads. The platform, Creative Cloud publishing, now supports a folio feature, allowing content creators to build single pieces of the marketing material, brochure and publication into an iPad app, rather than a dashboard filled with a library of publications. ...Read the whole story

  • Adap.tv 'Planner' To Optimize Online Video Buys

    With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys. ...Read the whole story

  • Social, Mobile Soar In Back-To-School Finale

    As merchants sift through their back-to-school receipts, it looks like the season's two best sellers were social and mobile sales.IBM's Benchmark reports that social sales, or online sales that happen as a result of a referral from a social media site, accounted for 1.6% of July sales. ...Read the whole story

  • VivaKi Taps Digitas' Paul To Run Audience On Demand

    The VivaKi Nerve Center has named Chris Paul general manager of Audience On Demand (AOD), the de factor trading desk for Publicis agencies to manage their programatic buying across online display, mobile, search, social and video. He replaces Kurt Unkel, who was elevated to president of the Nerve Center in April, and to whom he reports. ...Read the whole story

Around The Net

  • Google Reveals SpannerZDNet

    Google released information about Spanner, a database system to distribute data globally. The distributed database and technology aims to enable applications to read and write data without latency issues. Jack Clark explains that the software helps the system replicate data across countries and continents, while offering extremely fast read times. The applications use Spanner to quickly identify the bits and bytes scattered on servers throughout the world. ...Read the whole story

  • Search Marketers Must Learn Content OptimizationSEOmoz

    The devaluation of low-quality links increases the need for better content marketing, but search engine optimization professionals need to tweak strategies to accommodate the shift. Kieran Flanagan provides tips, suggesting that marketers focus on attracting links, rather than building them. Share free valuable content to attract potential customers -- but the strategy will differ depending on where the campaign resides in the funnel, he explains.   ...Read the whole story

  • Allegro, Nokia, Oracle join FairSearch CoalitionFairSearch.org

    The FairSearch coalition said Poland-based Allegro Group, Finland-based Nokia, and U.S.-based Oracle have joined the movement to toward what the group calls Google’s anti-competitive search and business practices in desktop, mobile and Web services. The group, which also includes Microsoft and adMarketplace.com, aims to put an end to anything that can "harm consumers by curbing innovation and choice."  ...Read the whole story

Gone (To The Party) Girl: How Life Informs Search

There are two things I'm wildly attracted to: smarts and celebrity gossip. I attribute the latter to my lacking awareness of cultural happenings. Reading People magazine happens primarily at O'Hare and I've failed miserably at my ...More

  • Future of SEM is Beyond the Search Engines

    A recent Forrester report found 30% of online shopping trips start with Amazon—compared to only 19% with Google. Amazon’s long march to be “the Google of Retail” seems to have come to a successful end. Add ...More

  • Neuroscience Research Indicates Boomers Open To Pitch-Perfect Ads

    There are multiple reasons why advertisers are drawn to the 18-to-49 demographic. The least interesting is the potential for a more efficient buy. As one long-time industry observer put it: you pay for the 18-to-49 viewers ...More