SearchBlog
A consistent experience for online advertising and access to content across channels became Google CEO Larry Page's mantra during the company's Q3 2012 earnings call Thursday. Marketers know it's the … Read the whole story
Microsoft's investment in Adchemy is proving that search intent could become the most important signal in online advertising. The company led a $61 million … Read the whole story
- COMMENTARY
My feeling is that content marketing is what social was four years, what video was eight years ago when YouTube came in, or display … Read the whole story
Google's premature third-quarter earnings release stirred the investment community Thursday by reporting 20% declining profits and sliding advertising prices. Overall, Google reported consolidated revenue … Read the whole story
- COMMENTARY
While "it depends" is the stock response to the question "when is the best time to send email?," "deliver more relevant content" is the … Read the whole story
The world recently became smaller for RocketFuel and its U.S. brand clients after the company inked a deal in Japan with cyber communications inc., … Read the whole story
Campus Entertainment, a national college engagement agency located in Charlestown, this week announced their new research panel -- "Campus Universe." Campus Entertainment teamed up … Read the whole story
Beneath the surface of yesterday's claim by Google that mobile revenue would hit $8 billion this year is a new and confusing calculus. Google … Read the whole story
