Microsoft got a big nod from Santa this holiday season. NORAD, the North American Aerospace Defense Command, has switched from Google Maps, which it began using in 2007, to Microsoft's … Read the whole story
comScore has created an unduplicated multiplatform measurement system that combines data from four screens to solve the biggest issue in supporting measurement across silos. Read the whole story
Proximity is only part of the mobile search picture. Both the breadth of categories searched and the demographics of smartphone use are broadening. Read the whole story
Consumers are turning to search engines in record numbers this holiday season, according to RichRelevance. One of every five shopping sessions (20%), on average, … Read the whole story
Our fingers aren't "fat." But the mobile ads have been too dumb (or deliberately oblivious) to know we didn't want to click them. Google … Read the whole story
Further cultivating small business support, Facebook has updated the "Nearby" tab in its iOS and Android apps to enable users to find local spots … Read the whole story
Strong brands are key enablers that will open the door to new categories, markets, and distribution channels -- if marketing leaders account for four … Read the whole story
The integration of online and television occur in more than numbers from organizations like the Interactive Advertising Bureau (IAB). An ad from the online … Read the whole story
Every month, it seems a new report is released announcing that more people are buying and using their smartphones to browse websites, send email, … Read the whole story
A survey of Total Beauty Media's users suggests that men rely heavily on devices to shortcut the torture of holiday shopping. For this dad, … Read the whole story
Following earlier similar U.S. advertising reports, Kantar Media said total advertising spending grew strongly in the third quarter of 2012 -- due to heavy … Read the whole story