This holiday season proved that paid-search ads and a well-tuned search engine optimization strategy helped to drive up online holiday spending to $21 billion through an increase in conversions, but … Read the whole story
Chango will roll out a programmatic advertising platform for Facebook using search data pulled from Google, Bing, Yahoo and other engines to support ad … Read the whole story
Last week was the 14th Search Insider Summit. This semiannual gathering of search geeks in ski town is always full of hot topics and … Read the whole story
In an effort to support online commerce, Russian search engine Yandex will form a joint venture to support electronic payments with Russian bank Sberbank, … Read the whole story
The largest antitrust investigation in 15 years is expected to conclude this month. Its outcome will impact, for decades to come, how Web publishers … Read the whole story
Continuing to break records, domestic online ad revenues reached $9.26 billion in the third quarter of the year, according to the Interactive Advertising Bureau … Read the whole story
Internet and mobile data will drive ad targeting for Verizon Wireless, though many brand marketers aren't ready to tackle the mounds of data generated … Read the whole story
Facebook is planning to introduce a new video ad unit next year that would run in the newsfeed, according to reports Tuesday. By April, … Read the whole story
How long, a cynic might wonder, before we start to see breakfast cereal fortified with a load of minerals and vitamins, a mega-dose of … Read the whole story
Revising its previous forecasts considerably, eMarketer says U.S. mobile ad spend spiked 180% this year. Facebook, Twitter and Google all exceeded earlier expectations for … Read the whole story
Turning its attention to data brokers, the Federal Trade Commission on Tuesday directed nine companies to answer a host of questions about how they … Read the whole story