In a world where consumers jump from one screen to another, search marketers will need to learn how to optimize and support campaigns that consumers view on multiple devices. Some … Read the whole story
Google Product Listing Ads served on Google Shopping and in search query listings are no longer free in the UK, several European countries, Brazil … Read the whole story
Optify recently released its 2012 B2B marketing Benchmark Report. While reading the executive summary, two apparently conflicting points jumped out at me: "Google is … Read the whole story
Many marketers have become the primary buyer of new technology for their company -- even enterprise systems -- but don't necessarily factor in the … Read the whole story
Euclid offers a system that allows brick-and-mortar retailers to track consumers' shopping habits via their smartphones. The aim is to give physical retailers access … Read the whole story
The new Google Glass trailer demonstrates the project's shift in emphasis from AR to sharing and personal media making. And, oh, yeah, starting to … Read the whole story
Smartphones and tablets are on track to capture nearly one in five online travel dollars by 2014. U.S. mobile leisure/unmanaged business travel bookings are … Read the whole story
A Yahoo user is asking a federal appellate court to reinstate his lawsuit, alleging that the company violated the privacy of email users by … Read the whole story
This much is a given: We're all seeing more online video ads in the programming we watch digitally. But how much more, and where … Read the whole story
During a recent discussion at an email marketing conference on next-generation best practices for list-building, the conversation turned to a tactic that interrupts a … Read the whole story
Paul Rogers gives us tips on five attribution black holes. He starts with online marketing activity supporting offline sales, and moves through paid search … Read the whole story
Peter Da Vanzo cites Mark Jeffrey, who delivered the keynote of the MediaPost December Search Insider Summit, when he talks about the post Google … Read the whole story