Marketers should take trust levels into consideration when optimizing a Web site for search queries, as well as paid-search ads. Survey findings released this week demonstrate why. Read the whole story
What if an automated system on a brand's Web site noticed visitors had poor video playback when renting a movie and automatically generated an … Read the whole story
Making the most of the return investments on product listing ads takes more than wishful thinking and knowing the ins and outs of AdWords … Read the whole story
Continuing to enhance its mobile offerings, Facebook on Tuesday unveiled a new look for mobile brand pages aimed at making it easier for users … Read the whole story
These days, you have to be living under a rock not to have heard the term native advertising. There's no single, commonly accepted definition … Read the whole story
Microsoft Advertising is rolling out a new ad format for Outlook.com called versaTiles. The new units consist of flexible "tiles" that give brands the … Read the whole story
Many moms and their mobile devices are inseparable. More than half (51%) of smartphone or tablet owning moms use their mobile device as part … Read the whole story
On Monday,Yahoo released an updated version of its flagship iOS app (in the U.S.) that incorporates technology from the Summly app, which was pulled … Read the whole story
Most businesses neglect their Internet video marketing, yet it is easy to fix the situation if you have a crisis on your hands. It's … Read the whole story
Digital disruption of the media landscape will continue to drive M&A, partnerships and joint ventures this year. The communications industry will see continued consolidation … Read the whole story