Advertisers pay less per click these days, although many continue to invest more in paid-search ads. After peaking at an average of $0.46 per click in the third quarter of … Read the whole story
Some 10 million smart glasses will ship worldwide between 2012 and 2016 -- and Google isn't the only maker of these social glasses. Initial … Read the whole story
Marketers know the importance of their company's audience. Pointing to a post from Shawn Mohamed, John Gagnon tells us how important this is. He … Read the whole story
Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting … Read the whole story
Sean Quadlin serves up insights on knowing when to pause and then delete keywords that no longer work in paid-search campaigns. He puts the … Read the whole story
While real-time bidding and automated exchanges have become entrenched in the industry, ad fraud has managed to wriggle its way in. Adweek reported that … Read the whole story
Recently, Facebook announced that the company will begin placing ads purchased through its ad exchange, Facebook Exchange, into the news feeds of users -- … Read the whole story
A proposed Internet tax bill will "hinder economic growth and job creation," the Direct Marketing Association said Tuesday in a new letter to the … Read the whole story