Do brand identities match what consumers think of them? It's an Interesting question that a Google strategist poses in a post on brand awareness. Since search terms are a reflection … Read the whole story
Google has partnered with Yandex, Russia's largest search engine, in a deal that will allow the two companies to open and share inventory across … Read the whole story
The sudden disappearance of organic keyword data available in Google Analytics is a startling realization that keyword data measurements for SEO success are rapidly … Read the whole story
IBM Chairman and CEO Ginni Rometty made some predictions Wednesday at the Mobile World Congress, outlining the company's mobile strategy for Watson, the company's … Read the whole story
Mobile played a larger role in the marketing efforts of software and technology companies last year, but few plan to increase mobile spend next … Read the whole story
When you crunch comScore numbers between December and January, the online video marketplace seemed to have lost momentum. That is confusing, given the high … Read the whole story
VentureBeat on Wednesday released a report ranking the top 10 marketing automation vendors for small and medium-sized businesses (SMBs), as judged by over 1,000 … Read the whole story
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the launch of a private exchange geared specifically to native mobile ads. The real-time … Read the whole story
Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the … Read the whole story
More money is being spent through mobile. As smartphone and tablet owners become more comfortable buying things from their mobile devices, they're starting to … Read the whole story
First-party data? Marketers know it's important to integrate first-party data through the customer's lifecycle to improve ad targeting. I received an email pitch from … Read the whole story