While IT takes charge of the technology across companies, 51% of marketing leaders say they do not firmly believe that IT has the knowledge about customer life cycles to make … Read the whole story
Consumers may soon have an option to search and purchase tickets for live events from a search engine if Live Nation EVP of Digital … Read the whole story
Learning from the way consumers jump devices and media, BloomReach rolled out its Personalized Discovery Platform that uses Web and mobile data to make … Read the whole story
Retention Science will announce Friday that it has secured $7 million in Series A financing, bringing total funding to $9 million. Upfront Ventures led … Read the whole story
Anybody who has been a regular reader of my column knows I very seldom write a column exclusively about search, even though it runs … Read the whole story
YouTube continues to step up its wave of buyouts with the acquisition of Directr, a small video editing company supporting a mobile app that … Read the whole story
"Fish where the fish are," the saying goes, but apparently no one shared this wisdom with big retailers, who are lagging behind when it … Read the whole story
Google joins Barnes & Noble to deliver physical books to consumers competing against mutual rival Amazon. Book buyers in Manhattan, West Los Angeles and … Read the whole story
This week, Rocket Fuel announced its intention to acquire [x+1] for roughly $230 million. The deal is significant because both companies have established themselves … Read the whole story
Siding with a group of news organizations, a federal judge on Wednesday rejected Google's attempt to edit the publicly available transcript of a critical … Read the whole story
Two of the hottest topics in Hispanic marketing in 2014 have been the "Total Market Approach" and Hispanic Millennials. The emergence of the Total … Read the whole story
Lord & Taylor is among the national retailers getting on the beacon bandwagon. The company is ramping up proximity-based marketing efforts, if still mostly … Read the whole story
Despite YouTube's dominance, online video is a hotly contested space. As social networks and streaming content providers fight for eyeballs, perhaps none are fighting … Read the whole story
Pinterest is breaking into mobile messaging with a new feature for users to chat about particular Pins, or anything else that comes to mind. … Read the whole story
ABC News reports that video consumption via Apple TV is substantially greater -- and different from -- viewing patterns on other channels. As digital … Read the whole story
Random iPhone App of the week: Food.com launched an app that not only gives users access to 500,000 recipes, it also helps them save … Read the whole story
In 1979, the English punk rock band sang of rampant consumerism and disillusionment with the world - a timeless feeling that afflicts many a … Read the whole story
The IAB hosts a Making Measurement Make Sense (3MS) educational forum once a month in order to foster knowledge-sharing about measurement change and support … Read the whole story