Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and an automated auction-based platform that works … Read the whole story
Yahoo has released a feature in Gemini allowing advertisers to target native and search mobile ads based on app activity on the smartphone built … Read the whole story
Google's YouTube has added interactive cards to its skippable TrueView video ads, giving marketers the option to include more information as overlays on video … Read the whole story
Google won't have to face a class-action lawsuit by parents who say they were wrongly billed for in-app purchases by their children, a federal … Read the whole story
Ooyala IQ measures and compares, in millisecond device, operating system, traffic source or location, using Apache Spark. Ooyala will be showcasing the new platform … Read the whole story
Adidas' Take Today campaign has helped boost the brand's digital engagement over recent weeks. Their recent "Here's to the Takers" video has garnered over … Read the whole story
With the final season of "Mad Men" debuting this week, let's ponder what life for search marketers might look like in a world where … Read the whole story
Following a soft launch last month, Instagram is ready to dispense its Carousel ads to a broader audience. The first brands to give Carousel … Read the whole story
If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the … Read the whole story
Banner ads failed to meet the needs of the sophisticated marketer. So when native advertising came along -- a technology that brought the prospect … Read the whole story
This week’s profile is APPY entrant Experian for their Experian Credit Tracker. This app, available to existing Experian Credit TrackerSM members in the United … Read the whole story