How does search play a role for Taco Bell? One thing is certain -- it's mixed in with a bunch of other ingredients to make it work. Read the whole story
Alphabet's revenue from its Google advertising division rose 17% year-over-year (YoY) for the fourth quarter in 2015 to $19.078 billion, driven by a declining … Read the whole story
Super Bowl 2016 content will generate thousands of searches and more than two billion views in aggregate, per estimates -- not just ads, but … Read the whole story
Skimlinks will make first-party publisher data from its affiliate network available to Lotame clients to overlay on behavior and demographic data. Read the whole story
Microsoft is the leading cloud email provider among publicly listed companies, according to a Gartner study released Monday. Read the whole story
With the cost of a :30-second spot reaching $5 million during Super Bowl 50, SMG offers "Six Winning Super Bowl Strategies for Brands" to … Read the whole story
All the Ts were crossed for Alphabet in the fourth quarter ending Dec. 31, according to results released yesterday. Profits jumped 5% over the … Read the whole story
Here is the lowdown on the real-time marketing tools that marketers can use during live events. Read the whole story