Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed … Read the whole story
Paul Donato, recently appointed to ARF chief research officer to spearhead changes, will help focus on initiatives like managing twenty-first century data. The step … Read the whole story
This doesn't mean digital can't contribute, of course. It can work, but the environment is cluttered, and it's easy to spend money in ways … Read the whole story
Klaus Schwab, founder and executive chairman of the World Economic Forum, provides this summary in his book on the Fourth Industrial Revolution: "... the … Read the whole story
It's essential for brands to grab a viewer's attention in three seconds or less in the social platforms era. Studies have shown, says the … Read the whole story
The product, included in Unruly's brand safety initiative, will be part of a deal with a third party it declined to name. Read the whole story
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly Mobile Index Report. The data appears to support this conclusion, as header … Read the whole story