The Fabrick Impact Assessment provides TransUnion clients an ID-deprecation impact score for each of their measurement and media syndication partners. Marketers can leverage the assessment tool to launch and measure … Read the whole story
A Facebook program known as XCheck gives millions of celebrities, politicians and other high-profile users special treatment. Read the whole story
Jim Lanzone returns to media as Yahoo's CEO in an effort to jump-start the company's growth and explore strategic opportunities for the legacy internet … Read the whole story
When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That … Read the whole story
Companies are strategizing for the new fiscal year ahead. Read the whole story
Although linear TV is drawing the negative headlines, digital video's satisfaction level is slightly lower. Read the whole story
For one thing, BTS shopping started earlier this year according to stats compiled in a new report from Publicis Commerce. Read the whole story
Faction -- the more salacious, the better -- often draws an audience far more effectively than its boring, fact-based brethren. Read the whole story