Microsoft and Amazon announced support for businesses on Thursday, each detailing very different strategies in time for the holiday season. Read the whole story
Facebook is focusing heavily on small and-medium-sized businesses, even as the company plans to rebrand. On Thursday it released features to help SMBs drive … Read the whole story
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's … Read the whole story
Marketing measurement and experience platform AppsFlyer released a Performance Index ranking the top media sources in mobile advertising. The company pioneered a SKAdNetwork ranking … Read the whole story
"Clean" rooms offer marketers the ability to match their first-party data with other industry data in a privacy-enabled environment. Read the whole story
The company announced a new service called BrandTotal For Agencies. Previously the company's services were offered solely to brands. Read the whole story
Openprise will use the funding to pursue RevOps adoption and automated processes. Read the whole story
More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers. Read the whole story
ArcSpan Media portends to do for sellers of digital advertising what agency trading desks did for the demand-side: leverage tech, data and knowledge to … Read the whole story
Retailer said it has "refreshed" its strategic framework with much deeper investments in digital, including ultra-fast fulfillment for digital orders. Read the whole story
Now, more than ever, as ad tech invades the world's media screens of choice, it needs to clean up what it does poorly. Read the whole story