It may be an understatement that frequency capping doesn't work as well as it should, especially across the video and CTV industries. I read this in results of several surveys … Read the whole story
The co-founder and CEO of Away, a premium suitcase and travel accessories company, joined the board of Yahoo this week. Read the whole story
Apple released two security reports this week, disclosing serious security vulnerabilities for iPhones, iPads and Macs that could potentially allow attackers to take complete … Read the whole story
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safety preferences, say the companies. Read the whole story
Against a possible slowdown of streaming growth, video streaming platforms bought, or placed through TV network promos slightly more in national TV advertising -- … Read the whole story
The Internet Archive's online lending program "is merely a new spin on the much-discredited 'space-shifting' or 'format-shifting' argument that internet-enabled infringers from Napster onward … Read the whole story
Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfaction, finds latest Hub Entertainment Research study. Read the whole story