Omnicom's Tribal DDB unit Thursday unveiled a new social media offering dubbed, Tribal DDB Radar, which will serve as the agency's eighth "center of excellence." ...Read the whole story

The Internet has become a cesspool of information without a funnel to siphon the garbage. It makes finding answers to questions that much more difficult. But what if you could enter a question in a search box and direct that traffic to experts who can answer the question, whether on a PC or mobile phone? ...Read the whole story

Gene Brown, VP marketing, says Suzuki's decision to get more involved in online social media comes as those channels have "reached critical mass in the American psyche and lifestyles. So we feel it's important to make it available if consumers are interested in interacting with our brand this way," he says. "The flip side is, it's an easier way for us to find out about our consumers." ...Read the whole story