Tuesday, October 26, 2010
  • Branded Content Finds Home On Portals, Social Sites

    Taking branded content to consumers at portals or on social media sites like Facebook and Twitter has emerged as an answer to the problem of finding or aggregating the perfect audience. That's because the audience already exists and it gives companies one-on-one conversations that provide an opportunity to fundamentally change how they market themselves. It's no longer necessary to drag consumers back to branded Web sites, according to Andrew Solmssen, managing director at Schematic, an interactive ad agency. "Because guess what, they're not coming," he says. ...Read the whole story

    Attack Of The 50-Foot Faces

    Where were you the morning of Thursday, October 21, 2010? I happened to be in a series of meetings. Yet if you were walking down a certain street in Singapore, you would have seen my face ...More