The Social Graf
The real power of social media is sometimes best illustrated by an unexpected convergence with another discipline -- in this case, scientific investigation. And it can't hurt when the subject … Read the whole story
Google on Wednesday took the wraps off Boutiques.com, a personalized shopping experience that lets consumers find and discover styles and fashions through collections put … Read the whole story
Social media are more relationship based. Therefore, they need much more nurturing and personalization than other approaches. "You have to abandon the corporate mentality … Read the whole story
In a bid to become the primary online online destination people use to figure out what to watch on TV, TVGuide.com this morning announced … Read the whole story
- COMMENTARY
One marketer who clearly sees the growth of multicultural audiences converging with the growth of social media is McDonald's. Rick Wion, director of social … Read the whole story
- COMMENTARY
Social media is a lot like selling media: You need to listen first before you do anything else.I came upon this parallel last week … Read the whole story
- COMMENTARY
I spent the morning waiting for Norton to call and do the final fix on a dumb virus -- well, actually, it may be … Read the whole story
