• Google Launches Boutiques.com, Combines Social And Search

    Google on Wednesday took the wraps off Boutiques.com, a personalized shopping experience that lets consumers find and discover styles and fashions through collections put together by celebrities, stylists, designers and fashion bloggers. ...Read the whole story

  • Study: Put A Face On Those Social Sites

    Social media are more relationship based. Therefore, they need much more nurturing and personalization than other approaches. "You have to abandon the corporate mentality and approach and think of it as a person and interact with them as a person," Firefly Millward Brown's Rob Hernandez says. "You've got to be interesting and be relevant, with a personal connection with [consumers]." ...Read the whole story

  • TVGuide.com Personalizes 'Social TV'

    In a bid to become the primary online online destination people use to figure out what to watch on TV, TVGuide.com this morning announced it has added personalization features to its popular "TV Check-in" feature, which allows users to share the shows they are watching with their Facebook friends. Starting today, logged-in TVGuide.com users will also begin to see a personalized "Hot List" of their favorite shows throughout the site, featuring tune-in information for those shows, as well as "I'll Watch" buttons to alert their Facebook community of friends. ...Read the whole story

Reaching The 'New Mainstream' Via Social Media

One marketer who clearly sees the growth of multicultural audiences converging with the growth of social media is McDonald's. Rick Wion, director of social media for the company, gave an excellent keynote presentation on "Multicultural Social Media," specifically detailing how he manages its 3.6 million fans on Facebook, 60,000 followers on Twitter, 4000+ daily check-in's on Foursquare, and 2 billion daily views on YouTube. ...More

  • Social Media And Selling Media Are Not That Different

    Social media is a lot like selling media: You need to listen first before you do anything else.I came upon this parallel last week in two separate discussions, and I realized they were both part of a larger theme. Social media is a conversation, but selling media is also a conversation. Both are based on relationships and the relevance, strength, interest and benefit to both parties engaged in the conversation. In social media marketing you have to establish a baseline and listen to the conversation before you interrupt it with your message, and in media sales the same idea can ...More

  • Mark Zuckerberg On Facebook's Future: Not Necessarily About Advertising or Email

    I spent the morning waiting for Norton to call and do the final fix on a dumb virus -- well, actually, it may be smart because it may still be here! -- that invaded my computer last night. In the meantime, I streamed Mark Zuckerberg's interview with John Battelle and Tim O'Reilly at this week's Web 2.0 Summit in San Francisco, which reminded me why so many of us want in on this technology thing, despite its lingering problems. If this virus thing is yin, the vision thing -- as outlined in this interview -- is yang. ...More