Wednesday, December 15, 2010
  • Microsoft Bing Launches Mobile, Local, Social Features

    Microsoft unveiled a variety of updates and improvements Wednesday, both for Bing online and mobile search apps, at an event in San Francisco. The mobile apps include Bing Vision and Autosuggest. Social apps let users share their location through Facebook, Foursquare or Windows Live Activity Stream. ...Read the whole story

  • Northwestern Mutual Beefs Up Social Media

    The goal of the videos is to show how the Milwaukee-based company can help provide financial security over a lifetime, no matter what the circumstances. The videos are part of the insurance company's "A Foundation for Life" campaign, which broke in August with TV, print and online and was created by Minneapolis-based Olson. ...Read the whole story

  • Report: Social Networks No Place For Marketing To College Crowd

    On the same day Facebook founder and CEO Mark Zuckerberg was named Time's Person of the Year, a new report finds that college students don't necessarily live up to the stereotype of an especially tech-savvy, social media-obsessed segment of society. ...Read the whole story

  • MTV Network Integrates Across Properties, Social

    MTV Networks (MTVN) has implemented Janrain Engage to give site visitors one log-in across the network of more than 50 properties, as well as the ability to share articles, comments, and video clips with friends on multiple social networks and sites including Facebook, Twitter, Yahoo and MySpace. ...Read the whole story

  • Social Video Advertising Soars In 2010, Study Shows

    2010 was the year social video advertising officially arrived, according to new research from Web video analytics firm Visible Measures. Indeed, categories that produced millions of views in 2009 generated hundreds of millions in 2010, while the number of active brands in social video advertising more than doubled. ...Read the whole story

Portion Control In Kellogg's Social Media Diet

The tipping point came last night when I saw an ad for Kellogg in the box on my Yahoo home page where the weather usually resides. It promised $10 in "exclusive coupons," recipes, special offers, nutrition ...More