The Social Graf
by Erik Sass, Staff Writer
WPP is looking to increase its spending on Facebook advertising from around $200 million in 2011 to around $400 million in 2012, according to WPP CEO Sir Martin Sorrell, who … Read the whole story
by Sarah Mahoney
The Charleston, S.C.-based chain is using a two-minute spot to kick off the new positioning, spokesperson Christopher Ibsen tells Marketing Daily. It plays off … Read the whole story
by Steve Smith
Instagram launched a sign-up for the "beta" rollout of an Android version at its site this weekend. "Want to be first in line for … Read the whole story
COMMENTARY
by Anne DiGiovanni , Vejay G. Lalla
Social media marketers have a continuing desire to drive traffic. But there are key legal issues brands will need to consider when joining the … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
It seems everywhere we turn we hear more about social video. Not just branded video that marketers release on YouTube and promote the heck … Read the whole story
COMMENTARY
by David Berkowitz
It happens while you sleep. One night, you're visiting your favorite website. Then, you wake up, visit it again, and you can't recognize it … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Several leading online video technology vendors have inked fresh partner deals and rolled out new features in the last week, including Taboola, Digitalsmiths and … Read the whole story