The Social Graf
by Erik Sass, Staff Writer
Social media buzz can predict the winners in political elections, although it can't necessarily forecast the size of their victory, according to a new study by NM Incite. The NM … Read the whole story
by Karlene Lukovitz
The campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Descriptive information about a company exists in social sites and apps, but pulling in the information to a database that serves up in local … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now we know the real secret about social media and TV. It isn't necessarily about "engaging" current viewers of popular TV shows. It's about … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing … Read the whole story
COMMENTARY
by
There's nothing quite like that special moment when a video goes viral. Millions see it; millions are entertained, and the media landscape is enthralled … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video search is a nut that needs to be cracked. And while there have been numerous attempts over the years to deliver better video … Read the whole story
COMMENTARY
by Catharine P. Taylor
Over and over, we've seen stereotypes emerge about digital media, with people making sweeping judgments about a particular social publishing platform without taking into … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Finding human connection means bringing together technology and products to make that connection, which can lead consumers to jump from Twitter, Facebook and other … Read the whole story