In Search of Social Optimization

Brands need to treat social optimization like real content and put it in the editorial calendar -- an insight from Kenn Gold, director of content development at PCH Online, during the MediaPost Search Insider Summit in Captiva, Fla. The discussion of how a good social program can impact search, led by aimClear CEO Marty Weintraub, covered tactical tips for optimizing social content on Facebook, Google+ and other social sites. ...More