Social Media Stocks Get Hammered by Erik Sass

With the notable exception of LinkedIn, the first social media companies to go public have suffered a fairly disastrous debut, with investors apparently souring on Groupon, Zynga, and Facebook. The falling fortunes of all three social media stocks reflect widening skepticism about the viability of their business models -- extending, in at least some cases, to the efficacy of social media advertising. ...Read the whole story

  • Google Acquires Frommer, Ups Social's Influence On Search by Laurie Sullivan

    Google will acquire the travel assets of publisher John Wiley & Sons. The Frommer brand, known for its series of travel guidebooks and hotel reviews, likely will roll out Zagat and Google Local services. Reviews will play a major part in search engine rankings and content. ...Read the whole story

  • food Ben & Jerry's App Finds 'Partners' for Facebook Fans by Karlene Lukovitz

    This time, to promote B&J's new Greek Frozen Yogurt line, agency Amalgamated has developed an algorithm that scans Facebook, searching dozens of categories to uncover things that people have in common. ...Read the whole story

  • sports Q&A: A Social Olympics? Or Mobile? by Sarah Mahoney

    "Marketing Daily" wanted to take the full measure of the most digitally driven Olympics ever. We asked Elena Perez, director of marketing for Medialets, a brand advertising platform for mobile, to weigh in. ...Read the whole story

  • tourism Holland America Launches Facebook Sweeps by Tanya Irwin

    Holland America cruise line is launching a Facebook sweepstakes that will award one fan a seven-day dream cruise. The sweepstakes, "Summer 2013 Dream Cruise," has a top prize of an ocean-view stateroom to Europe, Canada/New England or Alaska. ...Read the whole story

  • technology Making Mobile Security A Snap by Aaron Baar

    SnapMyLife, a company that develops cloud-service applications for consumers, is launching a first salvo in a bid to gain an early foothold in this growing market with a new television, direct marketing and social media campaign that breaks this week. ...Read the whole story

  • Social Media Helped Drive Olympic TV Viewers by David Goetzl

    The Olympic broadcasts have set the bar for sports events and social media commentary, drawing 36 million total comments during the Games, according to Bluefin Labs. The network suggested social media helped drive interest in delayed broadcasts. ...Read the whole story

  • packaged goods Clean & Clear Goes Social With The Sims by Karl Greenberg

    The joint program, which runs up to September, is timed with the back-to-school season. The company says female teen gamers are a big chunk of "The Sims Social" players and that females outnumber males in Web-based gaming. ...Read the whole story

Tweet My Ride: London Taxi-Riders Sample Electric Cars by Amy Corr

Before the Olympics invaded London, Nissan LEAF offered Londoners and tourists alike discounted cab rides in electric taxis. ...More

  • Seven Strategies To Expand Your Facebook Advertising Beyond Fan Acquisition by Max Kalehoff

    Fan generation is perhaps the most common goal for advertising on Facebook. In fact, Facebook itself recommends always-on fan-generation campaigns through its Marketplace ads, while using its Premium ads for other time-sensitive spot campaigns. While Facebook advertising for fan generation is a foundational activity, what other goals should marketers embrace when it comes to Facebook Ads? ...More

  • Six Chickenpants Of Separation by David Berkowitz

    One morning, I arrived at work to find an unexpected visitor waiting for me at my desk. Short and bald, he was shirtless and wearing the most extraordinary pair of pants. He goes by the name Agent 011, but his real name is Chester Chickenpants, and he may be your next social media role model. ...More

  • search Social Signs Signaling Relevance In Search by Laurie Sullivan

    Similar to Google's announcement Friday that it would downgrade sites with a high number of copyright takedown notices, the engine continues to focus more on what people share, copy and download. ...More