Wernher von Braun on "The Mohawk Guy" by Erik Sass

Everyone seems to be talking about Bobak Ferdowsi, a.k.a. "Mohawk Guy," the telegenic young NASA rocket scientist who captured the social media world's heart with his punk rock hairdo. With NASA battling budget cuts, image is more important than ever -- something Wernher von Braun, the legendary ex-Nazi rocket scientist who oversaw the Mercury and Apollo programs, knew all about. With the help of a social medium, MediaPost has contacted von Braun for a quick interview about PR and space exploration in the age of social media. ...Read the whole story

  • packaged goods Clean & Clear Goes Social With The Sims by Karl Greenberg

    The joint program, which runs up to September, is timed with the back-to-school season. The company says female teen gamers are a big chunk of "The Sims Social" players and that females outnumber males in Web-based gaming. ...Read the whole story

  • Obama Beats Romney On The Digital Trail by Mark Walsh

    A new study by the Pew Research Center's Project for Excellence in Journalism indicates Obama is well ahead of Mitt Romney on the digital campaign trail. The Obama campaign is posting almost four times as much content and is active on nearly twice as many social media platforms. ...Read the whole story

  • Olympics Earns More Social Buzz Than Biggest TV Events by Wayne Friedman

    NBC says the London Olympics telecasts were more social than the 2012 Super Bowl, 2012 Grammys, 2012 Oscars, 2012 Golden Globes, and all seven games of the 2011 World Series combined. It pulled in 36 million people versus 32.7 million. ...Read the whole story

  • 'Social Media Games' Notes Best Countries For Facebook Ads by Zoe Mandese

    The U.S., China, Russia and Great Britain may have dominated the 2012 Summer Olympic Games, but nations as far-flung as Mexico, Turkey and Italy were among the strongest performers in the "2012 Social Media Advertising Games," a report that analyzed the performance of Facebook ad impressions in 11 "critical mass" countries. ...Read the whole story

  • Pinterest Arrives On iPad And Android by Steve Smith

    The long-awaited Pinterest apps for Android devices and the iPad finally arrive months after the visual social network issued its iPhone app. ...Read the whole story

Six Chickenpants Of Separation by David Berkowitz

One morning, I arrived at work to find an unexpected visitor waiting for me at my desk. Short and bald, he was shirtless and wearing the most extraordinary pair of pants. He goes by the name Agent 011, but his real name is Chester Chickenpants, and he may be your next social media role model. ...More