• Fewer People Find Social Ads Annoying

    While about a third of social media users find ads on social networks more annoying than ads elsewhere online, the firms report that more than a quarter of users say they don't mind seeing ads that are tailored based on their individual profile information. ...Read the whole story

  • Dunkin' Launches Dual Holiday Facebook Promos

    The grand-prize winning video and photo entrants will each receive two round-trip JetBlue tickets, and their entries will be featured on Dunkin's electronic billboard in New York's Times Square on New Year's Eve and into New Year's Day. ...Read the whole story

  • Verizon's FiOS Offers Chats With Santa

    The interactive program sets up an interface that looks like a video chat with Santa, where they can type in their side of a conversation with Santa about what gifts they want for Christmas. Santa responds accordingly before being called away for a toy-making emergency. ...Read the whole story

  • Lady A Gets In The Game

    The popular country act has teamed with Gameloft to appear in "Oregon Trail: American Settler." In the new content, band members will appear as in-game quest givers, in which they challenge gamers to build a brand new concert hall in their frontier cities. ...Read the whole story

  • Friskies Offers 'Catify' App

    Friskies is launching an app that allows people to see themselves in cat form using cat photo templates and quirky captions. The app, called "Catify Yourself," allows users to choose a cat background template (including holiday-themed options) featuring a cat in a playful pose, and then add their own photo or a photo of a friend or family member. ...Read the whole story

  • NFL Running 'Homegating' Campaign For NFL Store

    To launch the campaign, which promotes things like counter-top cooking appliances, NFL team-branded serving accoutrements and containers, crock pots, cutting boards, beer steins and wine glasses, the NFL tapped actress and football fan Holly Robinson Peete. ...Read the whole story

  • Twitter Counters Instagram, Launches Photo Filters

    Twitter adds image editing and filtering to its iOS and Android apps today. This comes only days after Instagram yanked support for seamless image posting into Twitter. ...Read the whole story

  • Lenovo; We Are Social

    Lenovo named We Are Social as its global social media agency of record, following a review. ...Read the whole story

  • We Are Social; Layla Revis and Erin Dorr

    We Are Social hired Layla Revis as senior director and Erin Dorr as account director. ...Read the whole story

Beyond Likes

A friend of mine announced last week on Facebook that his mother had passed away. Sad news. I Liked this status update because I was engaged with the content and wanted to respectfully acknowledge my interest. Within 48 hours his status update received 115 comments, though only three Likes (my own included). Was it wrong for me to Like this news? ...More

  • The Social Photo Wars And You

    In case you missed it, there's a war a-brewing for control of our photographic lives-a war being waged between Facebook and Twitter. Once half-jokingly dubbed "a photo sharing site with some chat attached" by noted VC Fred Wilson, Facebook stands as the reigning photographic champion, having gobbled up mobile photo champion Instagram in this year's purported billion-dollar acquisition. Standing as the David to Facebook/Instagram's Goliath would appear to be none other than Twitter, who is rumored to be close to launching photo features of its own. ...More

  • Content, Channels, Consumers: How To Manage It All

    The key for marketers is delivering the right message through the right channel to the right people at the right time. Brand stewards need to understand the benefits of creating, tracking, monetizing, and distributing visual content in order to meet business needs and increase engagement. ...More

  • Sponsor The Sandbox: AR As Personal Expression

    The simple, often cheesy, augmented reality overlay can be turned into an occasion for customers to provide the creativity, engagement, even the irony. ...More

  • Play A Virtual Game Of Musical Chairs, And Win... A Chair!

    Much like a real game of musical chairs, the virtual version also lasts between seven and 10 minutes. Blu Dot, which makes high-end furniture, began hosting a series of musical chairs games on Twitter Dec. 3 with winners receiving one of its new Hot Mesh chairs, valued at $99. ...More