Hispanics More Receptive to Customer Service via Social Media by Erik Sass

U.S. Hispanics who use social media are more likely than the general social media population to want customer service delivered via social media, according to NM Incite. ...Read the whole story

  • Paid-Search Ads Dip, Marketers Invest Less by Laurie Sullivan

    Paid search, as measured by the number of companies running business-to-business ad campaigns, dropped by more than 10% in 2012. From the businesses that kept running B2B campaigns, paid-search campaigns saw strong contributions to visits and leads. ...Read the whole story

  • automotive Super Bowl XLVII: Hyundai's Excellent Adventure by Karl Greenberg

    Hyundai has a seven-seat crossover in the 2013 Santa Fe, but is using its big Super Bowl grab (and its requirement that all ads in and around it be borderline certifiable) to tout Santa Fe as a vehicle for adventure that is exciting for kids and parents alike. ...Read the whole story

  • Marketers: Align Objectives With Data Collection by Laurie Sullivan

    Data that is dependent on large-scale rapid computing that can crunch and deliver numbers on the fly requires capital investments. Marketing departments have begun to spend more money compared with their counterparts on technology, in search of insights into customer needs. ...Read the whole story

  • Yandex Introduces Social Recommendation Mobile App In U.S. by Laurie Sullivan

    Russian search engine Yandex has released a social recommendation search engine for iOS devices aimed at supporting Facebook, Instagram, Foursquare and Twitter users in the United States. ...Read the whole story

  • automotive For Super Bowl, VW Turns YouTube Anger To Happiness by Karl Greenberg

    The salubrious sentiment from that fourth-quarter ad last year will come back in the second quarter of the Super Bowl this year. Actually, it's online now in teaser form. "Sunny Side," via Deutsch, L.A., reverses a tactic that a couple of automakers have used in the past. ...Read the whole story

  • food Popcorn Brand Piggybacks On Monopoly Contest by Aaron Baar

    "Our goal was to generate some attraction and make the connection between family game night and fun with Jolly Time," Haberman's Nathan Rice tells "Marketing Daily." "The important part for us is the buzz we're getting and being part of the conversation." ...Read the whole story

Twitter Tool Shows Topics Trending At World Economic Forum by Laurie Sullivan

KPMG developed a tool to provide a unique perspective into the World Economic Forum set to begin in Davos, Switzerland, on Wednesday. One column provides a look into topics trending on conference delegates' tweets; alongside are trending terms "based on tweets that reference WEF or Davos" from people around the world. The tool pulls in rich media, such as images, video, and articles to augment the text. Each day people visiting the site can see how the conversation changes. ...More

  • Email-Social Integration: Past, Present and Future by Loren McDonald

    I have been working to encourage more email marketers to integrate email and social for at least five years (and writing about it since 2009). Where are we now in 2013? The results are all over the board. ...More