Friday, February 22, 2013
  • No-'DUM': T-Mobile Offers New Prepaid Brand

    "We wanted to create a completely new offering from the ground up for a new segment for customers, which the bigger brand may not be able to serve," Shailendra Gujarati, marketing director for GoSmart Mobile, tells "Marketing Daily." ...Read the whole story

  • Fewer Firms Use Mobile Marketing

    The consumer shift from desktop PC to mobile devices is underway, but the marketing efforts of most high-tech companies are not following suit. A study by the Software & Information Association focused on social media, mobile and email use found that only a quarter of marketing executives surveyed are including mobile in marketing programs, down from 29% a year earlier. ...Read the whole story

  • Vehicle Purchase Doesn't 'End' With Purchase

    The firms suggest social direct marketing is important during the "declaration of purchase" phase, because automakers can connect with other potential buyers and offer relevant added-value benefits and "amplify the joy generated by the purchase." ...Read the whole story

    Around The Net

    • Pinterest Valued At $2.5BAll Things D

      Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have been reports that the funding was coming, but now it is done, in a round led by Valiant Capital Management,” AllThingsD reports. “Investors … were surely inspired by the site’s run-away 2012 growth and continued success,” CNet writes. “Pinterest, as measured by … ComScore, ended December at 29 million unique U.S. Web visitors for the month.” “The San Francisco-based company has meanwhile zeroed in on translating its popularity into sales by developing services for businesses,” according to The Wall Street Journal. Remarkably, “Pinterest is ... ...Read the whole story

    • Searching For Confessions In FacebookNew York Times

      Apparently, Facebook members have not factored into their decision what to confess based on what is being searched on and revealed through Graph Search, the social site's new search engine. Think of the advertising, marketing and remarketing potential. Anand Giridharadas reminds us that Graph Search, along with other social sites and tools, shift the burden of privacy to the user. It is now their duty to opt out of being discovered. ...Read the whole story

    • Sony Partners With On AlbumThe Drum

      The children's social media site, has announced it is to partner with Sony Music on the launch of a new album. 'Bin tunes' is set for release on 1 April and will feature lyrics penned by kids as well as popular characters from the platform. currently receives 2 million unique visitors per month, predominantly from children in the 6-12 age group, with over 20 million kids having registered with the platform since launch. ...Read the whole story

    • Lord McAlpine Drops A Few Twitter Defamation CasesThe Guardian

      Lord McAlpine is ending his legal pursuit of hundreds of Twitter users over false allegations linking him to child sex abuse in return for donations to Children In Need. In a statement on Thursday, the former Conservative party chairman said he was drawing a line under potential legal actions against Twitter users with fewer than 500 followers - but vowed to focus on claiming libel damages from Sally Bercow, the wife of the Commons speaker, over her allegedly defamatory tweets. ...Read the whole story

    Five Tips For Coping When (Not If) Your Social Media Accounts Are Hacked

    The way this week has been going, it may not end up being just The Week of the Hacker but the Year of the Hacker. First there was Burger King's Twitter account, which suddenly started to ...More

    • What Is The Secret Of Effective Page Posts?

      Remember the old adage? If a tree falls in the forest, and no one is around to hear it, does it make a sound? Consider the adage when you apply it to your Facebook strategy. ...More

    • Insider Facebook Marketing Secrets

      I love my job. Today I'm filing my column from 38,000 feet, on my way to San Francisco from New York. As usual, I chat with the folks next to me. Turns out the guy to ...More