• No-'DUM': T-Mobile Offers New Prepaid Brand

    "We wanted to create a completely new offering from the ground up for a new segment for customers, which the bigger brand may not be able to serve," Shailendra Gujarati, marketing director for GoSmart Mobile, tells "Marketing Daily." ...Read the whole story

  • Fewer Firms Use Mobile Marketing

    The consumer shift from desktop PC to mobile devices is underway, but the marketing efforts of most high-tech companies are not following suit. A study by the Software & Information Association focused on social media, mobile and email use found that only a quarter of marketing executives surveyed are including mobile in marketing programs, down from 29% a year earlier. ...Read the whole story

  • Vehicle Purchase Doesn't 'End' With Purchase

    The firms suggest social direct marketing is important during the "declaration of purchase" phase, because automakers can connect with other potential buyers and offer relevant added-value benefits and "amplify the joy generated by the purchase." ...Read the whole story

Five Tips For Coping When (Not If) Your Social Media Accounts Are Hacked

The way this week has been going, it may not end up being just The Week of the Hacker but the Year of the Hacker. First there was Burger King's Twitter account, which suddenly started to proclaim that it was, essentially, the Home of the McRib, followed by a hack of Jeep's Twitter account to make it look like the brand had been bought by Cadillac. Even Donald Trump got thrown (tee-hee) in to the Twitter hack-a-thon. For one brilliant moment he was tweeting like Lil Wayne. ...More

  • What Is The Secret Of Effective Page Posts?

    Remember the old adage? If a tree falls in the forest, and no one is around to hear it, does it make a sound? Consider the adage when you apply it to your Facebook strategy. ...More

  • Insider Facebook Marketing Secrets

    I love my job. Today I'm filing my column from 38,000 feet, on my way to San Francisco from New York. As usual, I chat with the folks next to me. Turns out the guy to my left is on the marketing team at Facebook, helping companies use the platform more effectively and get better results. "Sweet!" I say. "Can I interview you?" ...More