Wednesday, February 27, 2013
  • New Velveeta Campaign Evolves 'Liquid Gold' Theme

    In the latest manifestation of the newly independent Kraft Food Group's increased marketing investment and edgier campaigns for its classic brands, Velveeta is targeting "traditional" moms with a new, tongue-in-cheek campaign tag-lined "Liquid gold diggers love liquid gold." ...Read the whole story

  • Appeals Court Allows Facebook's Beacon Settlement To Go Forward

    Handing a victory to Facebook, a divided federal appellate court has decided against hearing additional arguments challenging the company's $9.5 million Beacon settlement. The decision, issued Tuesday, leaves in place a prior ruling approving the deal, which calls for Facebook to fund a new privacy group. ...Read the whole story

  • Jagermeister In Social Responsibility Campaign

    Jagermeister -- America's #1-selling imported liqueur -- partnered with Hall of Fame boxing trainer Freddie Roach to challenge consumers to share stories of how they demonstrate "The Jager Code "of having "A Brother in your Corner" when drinking responsibly. ...Read the whole story

Around The Net

  • How Twitter And Facebook Focus On MarketersBrand Channel

    Following Twitter's launch of its advertising API (application programming interface) where marketers can manage Twitter from their own apps, none other than Sir Martin Sorrell said Twitter's for PR. "If you look at the Olympics in London, the big winner was Twitter. It wasn't Facebook. It wasn't even Google." ...Read the whole story

  • 'Cosmo' Readers Can 'OMG' Magazine Content On New PlatformAdweek

    Readers of Hearst's Cosmopolitan now can "want," "OMG" or “WTF” a story while on the magazine's new platform MagShare, which "makes browsing Hearst magazines' websites more interactive," writes Emma Bazilian. These reactions "are then posted directly to their Facebook feeds." Each of the pubs has a different set of reactions to define its unique editorial voice: for example, Marie Claire readers can “want,” “love” or “try” it. ...Read the whole story

  • Social Media Adoption By SMBs Picking Up PaceComputer Business Review

    About 28.6% of Western European SMBs with employees ranging between 20 and 499 currently use social media for business purposes, according to a new report from IDC. The report reveals that social media adoption in the region is anticipated to progress at a fast pace in the following two years. According to the report the adoption of social media depends on the size of the company, and larger the company the higher will be the adoption for business purposes. ...Read the whole story

  • BBC Gets Slammed For Hot Air Balloon TweetDigital Spy

    BBC Radio 2 has been criticised after posting an insensitive message on Twitter following a hot air balloon accident in Egypt. Two Britons were among the 19 people killed when the balloon crashed Tuesday near the city of Luxor. BBC tweeted: 19 tourists are believed to have died in a hot air balloon crash in Egypt.Have you tried something you wouldn't normally on holiday? #r2vine Steve Berry parodied: "RT @BBCRadio2 6m Jews were annihilated as part of Hitler's Final Solution. Ever argued with your neighbours over land borders? #r2vine." ...Read the whole story

Making Social Matter

Broadcast networks and programs cannot simply put out one-way programming anymore and expect success. Programming has become one element of an aligned, multichannel, multiplatform content stream. People are not compelled to just listen or watch anymore; ...More

  • Fitness Marketers, Reach Out On Social Media

    Whether they're working in or out of their homes, moms are busy. How do they manage to take care of themselves and stay fit? And what's the best way for marketers to reach moms who are ...More