Social media's share of marketing budgets will more than double over the next five years, according to a survey of 468 chief marketing officers at U.S. companies conducted by Duke University's Fuqua School of Business. The CMOs see social media's share of marketing spending increase from 8.4% currently to 11.5% over the next year, and 21.6% five years from now. ...
In the latest manifestation of the newly independent Kraft Food Group's increased marketing investment and edgier campaigns for its classic brands, Velveeta is targeting ... Read the whole story
Handing a victory to Facebook, a divided federal appellate court has decided against hearing additional arguments challenging the company's $9.5 million Beacon settlement. The ... Read the whole story
Jagermeister -- America's #1-selling imported liqueur -- partnered with Hall of Fame boxing trainer Freddie Roach to challenge consumers to share stories of how ... Read the whole story
Broadcast networks and programs cannot simply put out one-way programming anymore and expect success. Programming has become one element of an aligned, multichannel, multiplatform ... Read the whole story