CMOS Will More than Double Social Media Spending In Five Years by Erik Sass

Social media's share of marketing budgets will more than double over the next five years, according to a survey of 468 chief marketing officers at U.S. companies conducted by Duke University's Fuqua School of Business. The CMOs see social media's share of marketing spending increase from 8.4% currently to 11.5% over the next year, and 21.6% five years from now. ...Read the whole story

  • food New Velveeta Campaign Evolves 'Liquid Gold' Theme by Karlene Lukovitz

    In the latest manifestation of the newly independent Kraft Food Group's increased marketing investment and edgier campaigns for its classic brands, Velveeta is targeting "traditional" moms with a new, tongue-in-cheek campaign tag-lined "Liquid gold diggers love liquid gold." ...Read the whole story

  • Appeals Court Allows Facebook's Beacon Settlement To Go Forward by Wendy Davis

    Handing a victory to Facebook, a divided federal appellate court has decided against hearing additional arguments challenging the company's $9.5 million Beacon settlement. The decision, issued Tuesday, leaves in place a prior ruling approving the deal, which calls for Facebook to fund a new privacy group. ...Read the whole story

  • beverages Jagermeister In Social Responsibility Campaign by Karlene Lukovitz

    Jagermeister -- America's #1-selling imported liqueur -- partnered with Hall of Fame boxing trainer Freddie Roach to challenge consumers to share stories of how they demonstrate "The Jager Code "of having "A Brother in your Corner" when drinking responsibly. ...Read the whole story

insight Making Social Matter by Jason Hoch

Broadcast networks and programs cannot simply put out one-way programming anymore and expect success. Programming has become one element of an aligned, multichannel, multiplatform content stream. People are not compelled to just listen or watch anymore; they want to participate. They want a two-way dialogue. ...More

  • Fitness Marketers, Reach Out On Social Media by Stephanie Azzarone

    Whether they're working in or out of their homes, moms are busy. How do they manage to take care of themselves and stay fit? And what's the best way for marketers to reach moms who are striving to get in shape? ...More