The Social Graf
In theory the idea of creating small, compelling pieces of marketing content and letting them spread all over via social media and email sounds great -- but as so many … Read the whole story
Since its official debut in 2011, Crowdtap has achieved solid traction with its "brand-to-fan" connector and influencer marketing strategy. With the help of partners … Read the whole story
NBCUniversal has struck a deal with automotive brand Lexus for an unusual live, real-time broadcast commercial campaign where consumers' creative concepts will contribute to … Read the whole story
Fans of the marshmallow creme cookies are being invited to share their favorite "Mallo-Memories" by posting photos, videos and stories through the Mallo-Memory tab … Read the whole story
In an innovative move to expand ad targeting by one of the top international search engines outside the U.S., Yandex has added look-alike audience … Read the whole story
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, a social campaign to get people talking about the health benefits of removing … Read the whole story
Erasing the line between traditional broadcast media and second-screen interactions, NBCUniversal and Lexus have partnered to today announce the "It's Your Move After Dark" … Read the whole story
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Dunkin' Donuts' TV spot made with Vine videos is complemented on the second screen with a not-quite-instant replay of a game highlight also made … Read the whole story
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Awareness, customer satisfaction, share of voice, and lead generation are the top four social business performance metrics that companies seek from social networks, according … Read the whole story
