It's an open secret that a large proportion of the worker's compensation and disability claims paid by the U.S. government and state and local governments are, in a word, phony. … Read the whole story
Purina's Michael Kotick said the upside is big, since in today's connected world people who have great experience with a brand share it with … Read the whole story
More than half of digital marketers taking part in a survey believe campaigns require taking risks and that marketing has measurable value, but proving … Read the whole story
Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and an interaction rate of 22.9% by offering interactive, frequently updated content in display … Read the whole story
Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was … Read the whole story
Testing consumers' threshold for good works, Causes.com is expected to launch its Supporter Network on Tuesday. Co-founded by Sean Parker as one of the … Read the whole story
Surefire Social hired Cian Chang as chief product officer. Read the whole story
Kinetic Social hired Jennifer Andre as senior account executive and Rachel Bowe as account executive. Read the whole story
The earlier campaigns are driven by what Bill Tancer, general manager of global research, Experian Marketing Services, calls "time frame elasticity." Consumers are increasingly … Read the whole story
SocialCode hired Max Kalehoff as senior vice president of marketing. Read the whole story
It's not exactly news that print media brands, particularly those with a large footprint in the newspaper business, are staring at doom. However, what … Read the whole story
The beauty of social media is that it offers a two-way conversation instead of an unsolicited one-way blast. By starting with small and organic … Read the whole story
Looking back to the preliminary days of social media, brands in the travel industry were some of the earliest adopters and have since been … Read the whole story
Do you have the characteristics of a successful search engine optimization expert? Companies now expect their SEO experts to become proficient in content marketing … Read the whole story
Marketers often operate within flight-driven campaign workflows, with budgets pre-allocated to specific content, times and frequencies, especially when amplifying owned social content, or sponsored … Read the whole story