The Social Graf
Everyone's talking about the "second screen" phenomenon and "social viewing," but how exactly do you advertise stuff to TV watchers using social media? Domino's Pizza, staple of televisual dining around … Read the whole story
Twitter on Tuesday beat analysts' first-quarter earnings estimates, but slower user growth continues to cloud the company's outlook. Year-over-year, monthly active users (MAUs) rose … Read the whole story
Target worked with Facebook to create a mobile application called Cartwheel that allows consumers to save money. The app enables consumers to change product … Read the whole story
The social media agency has just launched Cycle, a specialized unit to serve as a global influencer network. Liz Eswein has been hired to … Read the whole story
Having announced multi-brand sponsorships with major North American soccer teams, organizations and players last fall, Mondelez has unveiled the umbrella campaign, dubbed #PassTheLove, and … Read the whole story
After the initial rounds, the competition will involve live challenges and performances in SFX venues and through SFX channels such as Tomorrowland, TomorrowWorld, Mysteryland, … Read the whole story
Moe's has invested in a "significant" national cable buy for a new 30-second ad that launched last week, and will run through May 18, … Read the whole story
COMMENTARYEl Pollo Loco took to social media, asking its more than 14,000 Twitter followers and 100,000 Facebook fans to express their passion for the … Read the whole story
- COMMENTARY
Is there such a thing as a "bad fan"? The New Yorker's Emily Nussbaum thinks so. In a widely discussed piece about "Breaking Bad" … Read the whole story
- COMMENTARY
Marketing is far more important now than it ever has been in the past. Marketing has always worked hand in hand with sales, and … Read the whole story
