Wednesday, August 27, 2014
  • Facebook Adds Targeting Based On Connection Speed

    Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G or 4G. The new feature is aimed especially at high-growth countries, like India, where people mainly access the Internet through mobile devices. ...Read the whole story

  • Snapchat Adds Substantial Funding, Developing Snapchat Discovery

    Snapchat is said to be rounding up more capital at a valuation of $10 billion, but Alibaba Group Holding appears to be out of the mix. In its place, Kleiner Perkins is reportedly placing a big bet on Snapchat. The highly visible venture capital firm has already committed upwards of $20 million to the messaging service, per reports. ...Read the whole story

  • Pinterest Launches Global Analytics Platform In 31 Languages

    Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards. The platform will allow users to search and find specific metrics on profiles, common interests, impressions, highest-performing pins generating social actions, and more. ...Read the whole story

  • Self-Censorship Limits Discussion Of Snowden Issue In Social Media

    Edward Snowden's revelations about the National Security Agency's surveillance have divided opinion among Americans, according to surveys. But a new study shows people have been less likely to share their views on the Snowden-NSA story in social media than in person. ...Read the whole story

  • For Emmys, Social TV Is Growing Up

    L'Oreal Paris used the night to carve out new digital territory for itself, partnering with the StyleHaul network for the launch of their Destination Beauty channel. StyleHaul influencer Evelina Barry, for example, created a video of how she created her own red carpet look for the night. ...Read the whole story

  • Coke Zero Begins Football Countdown

    "There's joy in the preparation for game day, and Coke Zero provides fans the uplift they need to support their team throughout the season," Sharon Byers, SVP, sports, entertainment and community marketing for Coca-Cola North America, tells "Marketing Daily." ...Read the whole story

  • Century 21 Partners With Cleaning Expert

    "With the home buying and selling process becoming more social, we're always on the hunt for relevant ways to connect and engage with this new generation of buyers and sellers - and videos are a great way to do that," Century 21 CMO Bev Thorne tells "Marketing Daily." ...Read the whole story

  • Toms Sells To Bain, Opens New York Store

    Toms Shoes has inked a new partnership with Bain Capital said to be worth $625 million. Founder Blake Mycoskie retains 50% ownership and says he plans to give away "at least half" of the profits from the deal to a fund for social entrepreneurship, and other causes. ...Read the whole story

Redefining Advertising In The Wake Of The Click-Bait Era

The phrase, "You'll never believe what happens next," may never appear in your Facebook News Feed again. The click-bait era is officially over. ...More