Deloitte Digital is partnering with Salesforce.com to form a new business practice that will help clients use the Salesforce1 Community Cloud to connect with employees, customers, and other companies. As part of the partnership Deloitte will advise clients in both the private sector and government on how to create new online communities focusing on external strategic goals, with an emphasis on customer relationship management. ...
The Ck one brand -- which celebrates its 20th anniversary this year -- already has a strong millennial following, which relies heavily on social ... Read the whole story
"We're a food company, and we know we're not traditional tailgating fare," John Lewicki, senior director of global sports marketing at McDonald's, tells "Marketing ... Read the whole story
The integrated campaign marks the start of a relationship with Lorne Michael's media and entertainment company, Broadway Video Entertainment and its Saturday Night Live ... Read the whole story
Twitter, Path and other tech companies are asking a federal appellate court to make it harder for consumers to win class-action lawsuits over unwanted ... Read the whole story
Since I can never find a Coca-Cola bottle with my name on it, I'm rather enjoying this campaign for the brand that launched over ... Read the whole story
As part of our recent focus on wealth, our previous two columns - "Millennials Are The Future, But Boomers Are Today" and "Gen X ... Read the whole story