The Social Graf
As part of its ongoing push to boost user engagement, Twitter is focusing on its unique position as a "live" platform for documenting events as they unfold. This week the … Read the whole story
Opening up the mobile-advertising floodgates, Instagram is now offering its application programming interface to outside parties. Brands and their developer teams can now plug … Read the whole story
The promotion of Google's Translate app, that uses a device's camera to translate words into different languages, supported a 105% increase in digital engagement. … Read the whole story
Working with The Marketing Arm, Topgolf has launched a Facebook advertising campaign targeting consumers between 21 and 39 within the top membership zip codes … Read the whole story
Rather than interrupt players to serve an ad, the brand is providing an opportunity to have Buzz help them clear a level that they're … Read the whole story
- COMMENTARY
Some channels are starting to dip their toes into the waters of commerce. Here is what the current landscape looks like -- and what … Read the whole story
COMMENTARYEarning its "insta" prefix -- at least among advertisers -- Instagram has turned on its ads API to a number of partners to make … Read the whole story
