The Social Graf
Sensitive as ever to its portrayal by media, dating app Tinder has moved on from unflattering magazine articles to out of home advertising. This time Tinder is taking issue with … Read the whole story
On the eve of Advertising Week, Facebook unveiled several new mobile-focused ad products to attract a greater share of TV monies. The social giant … Read the whole story
Email ranked as the most preferred channel of communication in every category across six communication types, including marketing/special offers, availability of new products, changes … Read the whole story
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Facebook bringing tv metrics to social is a master stroke in being part of the ad dollars around television, rather than a place to … Read the whole story
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Everyone's been talking about Facebook challenging YouTube in the digital video space - but Facebook still has a lot of catching up to do. … Read the whole story
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For the first time, social-media practitioners will be held to common standards that have been codified by the MRC and marketing's most influential bodies … Read the whole story
