- Buddy Media Taps Horizon Media As Its AOR
Online Media Daily, Joe Mandese - Wednesday, December 21, 2011
Social media and marketing platform Buddy Media has named Horizon Media i ...
- Digitaria Wins LPGA, Rebuilds Site
Online Media Daily, Fern Siegel - Wednesday, December 21, 2011
The LPGA, the leading golf organization for women, has engaged Digitaria ...
- GM Cuts Big Fuel, Social Media Consolidated With Creative
Online Media Daily, Steve McClellan - Tuesday, December 20, 2011
General Motors has made its first decision in its ongoing global med ...
- Finlandia Evolves Trade Event To Engage Consumers
Marketing Daily, Karlene Lukovitz - Monday, December 19, 2011
Bartenders entered their favorite Finlandia cocktail recipes on a local basis, th ...
- Nothing To Sneeze At, Starcom Wins $600M Novartis Account
MediaDailyNews, Steve McClellan - Monday, December 19, 2011
Drug giant Novartis has awarded its $600 million plus global media accou ...
- Unilever
Accounts on the Move, Amy Corr - Monday, December 19, 2011
Unilever placed its global media account, estimated at $6 billion, in revie ...
- Novartis - Starcom
Accounts on the Move, Amy Corr - Monday, December 19, 2011
Novartis tapped Starcom as its global media agency of record. The accoun ...
- Ogilvy & Mather - Philips
Accounts on the Move, Amy Corr - Monday, December 19, 2011
Ogilvy & Mather was tapped as global creative agency for Philips. D ...
- Droga5 - Amstel Light
Accounts on the Move, Amy Corr - Monday, December 19, 2011
Heineken USA named Droga5 as the agency of record for its Amst ...
- DDB Worldwide - STP
Accounts on the Move, Amy Corr - Monday, December 19, 2011
DDB Worldwide announced that its San Francisco office has been named marketi ...
- Allen & Gerritsen - Papa Gino's
Accounts on the Move, Amy Corr - Monday, December 19, 2011
Allen & Gerritsen was named agency of record for Papa Gino’s. ...
- Starcom Wins Novartis Media Agency Review
Raw, Steve McClellan - Monday, December 19, 2011
Drug giant Novartis has awarded its $600 million plus media account ...
- Gear Shift: WPP Creates Agency For Ford's Lincoln
MediaDailyNews, Steve McClellan - Thursday, December 15, 2011
In a bid to reinvigorate the brand, WPP is creating a n ...
- Ford's Lincoln Model Will No Longer Be Handled By WPP's Team Detroit
Raw, Steve McClellan - Thursday, December 15, 2011
In a bid to re-invigorate the brand, WPP is creating a n ...
- Unilever Puts $6B Global Media In Review
MediaDailyNews, Steve McClellan - Tuesday, December 13, 2011
Packaged-goods giant Unilever has placed its estimated $6 billion global media planni ...
- Volvo Cars - Arnold
Accounts on the Move, Amy Corr - Monday, December 12, 2011
Volvo Cars awarded its marketing business in China and the UK ...
- Bayer - Mediacom
Accounts on the Move, Amy Corr - Monday, December 12, 2011
Bayer awarded its U.S. media account, estimated at $300 million, to Mediaco ...
- El Pollo Loco - Goodness Mfg.
Accounts on the Move, Amy Corr - Monday, December 12, 2011
El Pollo Loco has split with its agency, Goodness Mfg. ...
- Sprint - Digitas
Accounts on the Move, Amy Corr - Monday, December 12, 2011
Sprint has parted ways with its creative agency, Goodby Silverstein & Partner ...
- Joy Global - Cramer-Krasselt
Accounts on the Move, Amy Corr - Monday, December 12, 2011
Joy Global, a provider of underground and surface mining equipment and service ...
- Eric Mower and Associates - Schick Technologies
Accounts on the Move, Amy Corr - Monday, December 12, 2011
Eric Mower and Associates was hired by Schick Technologies as agency ...
- Site Specific: Novus Scores $10M Season Ad Deal
Online Media Daily, Steve McClellan - Monday, December 12, 2011
Omnicom print and digital shop Novus has struck a deal with vid ...
- MediaCom Expected To Land $400M Bayer Biz
MediaDailyNews, Steve McClellan - Thursday, December 8, 2011
Bayer is poised to award its estimated $400 million U.S. media assignme ...
- Initiative Security: Wins LifeLock Assignment
MediaDailyNews, Steve McClellan - Thursday, December 8, 2011
Interpublic's Initiative has been awarded the media planning and buying assignment f ...
- Publicis Shops Win Sprint, Cox Accounts
MediaDailyNews, Steve McClellan - Wednesday, December 7, 2011
Both phone giant Sprint and cable company Cox Communications awarded business ...
- Bayer Poised To Consolidate Media Assignment With MediaCom
Raw, Steve McClellan - Thursday, December 8, 2011
Bayer is poised to award its estimated $400 million U.S. media assignme ...
- Spatz Named Managing Parter, MEC North America
MediaDailyNews, Fern Siegel - Tuesday, December 6, 2011
MEC North America named Abby Spatz as managing partner. She reports ...
- Cox Consolidates Planning, Buying With MediaVest
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2011
Cox Communications has selected MediaVest as its media planning and buying agen ...
- VISIT FLORIDA Names Sapient Nitro Lead Agency
Online Media Daily, Joe Mandese - Tuesday, December 6, 2011
VISIT FLORIDA ,the official tourism marketing corporation for the State of Florid ...
- Carvel Moves To Brandmovers
Online Media Daily, Joe Mandese - Wednesday, December 7, 2011
Ice cream franchise Carvel has chosen Brandmovers as its digital agency ...