- Super Bowl Ads Still In Play
MediaDailyNews, - Friday, November 28, 2008
Ad spots for the Feb. 1 Super Bowl that weren't sold ...
- Local Cable Ad Firm Hits Sales Milestone
Around the Net In Media, David Wadler - Tuesday, November 25, 2008
As the local cable marketplace continues to tank, spot cable firm N ...
- Local Ads: Falling Revs, Media Peril
MediaDailyNews, Erik Sass - Monday, November 24, 2008
Advertising revenues are expected to plateau or decrease during the recession n ...
- Newspapers Should Become Local Ad Brokers
Around the Net In Media, Joan Voight - Friday, November 21, 2008
Here's another out-of-the-box idea for struggling newspapers. They should act as loc ...
- TV Rivals Fight For Subscribers, Sell Spots Together
MediaDailyNews, David Goetzl - Friday, November 14, 2008
Time Warner Cable touts a service: "Never on satellite. Never on FiO ...
- Tough Times Change Role Of Super Bowl Ads
Around the Net In Media, Joan Voight - Wednesday, November 12, 2008
With Super Bowl ads costing as much as $3 million for ...
- Levi's Seeks Transparency, Media Buyers Balk
Around the Net In Media, Joan Voight - Tuesday, November 11, 2008
Media buyers are shocked that Levi's wants an accurate idea of wh ...
- DirecTV Launches B2B Ad-Sales Tools
Around the Net In Media, Joan Voight - Friday, November 7, 2008
DirecTV is trying to make it easy for advertisers to target i ...
- Why Ad Networks? Answers from Glam Media CEO Samir Arora...
Show Daily, Ross Fadner - Thursday, November 6, 2008
Why do marketers need ad networks? Consider this: Yahoo has a ...
- Strata Reaches A New One, Integrates With Microsoft Ad Serving Systems
Online Media Daily, Joe Mandese - Tuesday, November 4, 2008
Amid a fierce battle for dominance in the important, but back-office wor ...