- Network Prime-Time Ad Prices Drop 3.7%, Rate Of Decline Begins To Ebb
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, May 29, 2009
The average cost per 30-second prime-time network TV commercial fell 3.7% ...
- Pew: Newspapers Hard Hit By Online Classifieds
MediaDailyNews, Erik Sass - Thursday, May 28, 2009
As the dominant players in classified advertising in the pre-Internet era, o ...
- Smartphones Deliver More Than One-Third Of Mobile Ad Impressions
Online Media Daily, Mark Walsh - Wednesday, May 27, 2009
Smartphones made up only 12% of device sales worldwide in 2008 b ...
- TVGuide.com Inks Deal With A&E, Alters Venerable Logo For 'Tattoo' Site Takeover
Online Media Daily, Joe Mandese - Tuesday, May 26, 2009
One of the most storied brands in the history of media, ...
- Bid4Spots Extends To Local Cable Ads
MediaDailyNews, David Goetzl - Monday, May 18, 2009
A company that has conducted online auctions for radio airtime since 20 ...
- More Marketers Discover Infomercials
Around the Net In Media, Joan Voight - Tuesday, May 12, 2009
People make fun of infomercials, but they work. The number of business ...
- Google Pulls Plug on Radio Ads
Around the Net In Online Marketing, Ross Fadner - Tuesday, May 12, 2009
...
- TRA: Target 'Swing Purchasers' On TV For Better ROI
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2009
Targeting TV shows with heavy consumer purchasers of a specific brand c ...
- SMG Crafts a Tri-Agency Buying Unit
Around the Net In Media, Joan Voight - Monday, May 11, 2009
Starcom MediaVest Group is creating an entity called the SMG Exchange (SMG ...
- Cox Media Becomes Cox Reps, Cuts 150 Posts
MediaDailyNews, - Friday, May 8, 2009
Cox Media Group is revamping its New York-based ad-sales companies -- TeleRe ...
- Discovery: Ad Sales Up 2%, Future Partnership Under Review
MediaDailyNews, Wayne Friedman - Monday, May 4, 2009
For the first quarter 2009, all Discovery Networks eked out a ...
- 'USA Today' Offers New Front Page Ads
Around the Net In Media, Joan Voight - Monday, May 4, 2009
Hoping to appeal to skittish advertisers by offering more flexibility,
USA Today- Repo Man: Chrysler Owes Media $58 Million
MediaDailyNews, Wayne Friedman - Saturday, May 2, 2009
Will local TV stations be holding Chrysler's nearly $60 million media b ...
- Nexstar Consolidates All Rep Biz At Katz TV
MediaDailyNews, - Friday, May 1, 2009
Nexstar Broadcasting Group has shifted all its rep business to Katz T ...
- No Longer 'It's The Economy, Stupid' -- Everyone Knows That
Show Daily, David Goetzl - Monday, May 4, 2009
Somewhat shockingly considering Bear Stearns had collapsed months before, the impact ...
- Television Networks Need An Ad Quality Score
Online Spin, dave.b , Max Kalehoff - Friday, May 1, 2009
I believe in advertising, but I dislike most television commercials. That's w ...
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