- Turner Sells Shows Rather Than Network
Around the Net In Media, Joan Voight - Monday, June 29, 2009
To please advertisers that want to hit powerful niches, rather than t ...
- Buyers Market: Upfront Could OK 4Q Ad Flexibility
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, June 26, 2009
As the upfront advertising market begins to percolate, some media agency executiv ...
- CBS Launches 'Project L.E.N.O.'
MediaDailyNews, Wayne Friedman - Friday, June 26, 2009
Looking to take full advantage of the radically changing 10 p.m. ti ...
- NBC, GroupM Poised To Open Upfront Market
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
After a month-long stalemate, the television upfront marketplace is starting to mov ...
- Publicis, Microsoft Cut Sweet Digital Deal
MediaDailyNews, David Goetzl - Thursday, June 25, 2009
Publicis Groupe said Thursday it has reached a multi-tiered deal with Microso ...
- Newspapers Get Verve, Deliver Mobile Content, Ads
MediaDailyNews, Erik Sass - Thursday, June 25, 2009
A number of big newspaper publishers have struck deals with Verve Wirele ...
- Comcast To Sell Cable Ads for Verizon FiOS TV
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
Setting aside their competitive urges, Comcast and Verizon have agreed that Comca ...
- 'Elle' Tops 'Vogue' In Ads For First Time
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
It looks like Vogue might be slipping. Rival Elle banked more advertisi ...
- For the First Time, Hit Shows Command Higher Ad Rates Online
Around the Net In Online Marketing, Ross Fadner - Thursday, June 25, 2009
For the first time, TV shows like "The Simpsons" and "CSI" a ...
- Captivate Gets Thomson-Reuters Content, Ads; Outcast, PumpTop TV Join Forces
MediaDailyNews, Erik Sass - Wednesday, June 17, 2009
This week saw more activity in the digital out-of-home marketplace, with ...
- AMC Helps Shell-Pennzoil Pick Which Movies to Support
Around the Net In Media, Joan Voight - Wednesday, June 17, 2009
Movie-themed cable network AMC last year started testing a research tool call ...
- Crash Test: Helmet Maker Sues Google
Online Media Daily, Wendy Davis - Thursday, June 11, 2009
A seller of motorcycle helmets has sued Google for trademark infringement, marki ...
- Bid4Spots Opens Auction For Cable Ad Buys
MediaDailyNews, David Goetzl - Wednesday, June 10, 2009
Bid4Spots, which has held auctions for advertisers to buy radio time sin ...
- AutoTrader.com Beefs Up Visibility on ESPN, ABC
MediaDailyNews, Karl Greenberg - Friday, June 5, 2009
AutoTrader.com will double its media exposure this year by adding ESPN/ABC ...
- Online Display CPMs Plummet, New 'Secondary Premium' Ad Market Emerges
Online Media Daily, Joe Mandese - Wednesday, June 3, 2009
The price of online display advertising inventory sold via advertising networks fe ...